• Christine

Why is it Important to Have a Business Card?

Updated: Nov 22, 2021

From email to the internet, technology has revolutionized corporate communication. Despite the fact that written communication is increasingly becoming paperless, one piece of communications is still printed: the business card.

While it may appear that passing information between coworkers is more efficient, it is still necessary to keep a business card with you at all times. The following are some of the reasons why business cards are successful marketing tools:

1. Brand Building

Your company's brand is represented through your business card. It not only gives key personal contact information such as name, title, email, website, address, and phone number, but it also often gives the first impression to the company's overall image. The brand image and type of industry are conveyed through the fonts, color, paper texture, and paper stock chosen. Different printing techniques such as embossing, foil stamping, thermography, and laminating can also affect the brand image.

2. Builds Genuine Connection

Making genuine connections is the main purpose of networking. While it is convenient to send contact information via text or email on the spot, it is however very impersonal. Genuine connections begin with eye contact and actual interaction. 

3. Conveys Professionalism

Having a business card on hand also offers the impression of professionalism and demonstrates that you've thought things through. Being caught off guard without a business card gives the impression of being unprepared. Carry a stack of business cards in a card case at all times to project a professional image.

4. Direct Marketing Tools

Email marketing, search engine optimization, and paid ads are all useful at attracting leads and prospects, but nothing beats a face-to-face meeting that ends with a handshake and a business card exchange. You can meet a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airline lounges — and keeping business cards on hand will ensure that you don't lose out on a great business connection. Keep some in your pockets, wallet, money clip, or laptop bag so you'll be ready the next time you meet a prospect.

The printed business card continues to play a huge role. A business connection can occur at any time, whether it's at a networking event or in a coffee shop. A potential client could be lost if you don't have a business card on hand. Exchanging business cards allows you to follow up and get a foot in the door for a business deal. It also enables for a face-to-face meeting between two parties, which is an important part of establishing a business relations.

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